Vendor Proposal KHBP Food Market · April 2026
STAX

Built
Your
Way

A build-your-own food concept — bowls and wraps assembled through a streamlined service line. Designed for everyday use and high repeat frequency in professional lunch environments.

Explore Proposal Closing Statement
Proposal At a Glance
Concept Build-Your-Own
Format Bowl + Wrap
Location KHBP, Amman
Target Launch June 2026
Service Model
Assembly Line 2–3 Min Service Walk-In First Delivery Enabled
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STAX
STAX — In Motion
Built Your Way
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01 Concept Overview
STAX bowl
STAX — Build-Your-Own Bowl

Concept
Overview

STAX allows guests to build their own bowls or wraps through a streamlined service line, using a controlled selection of proteins, bases, sauces, and toppings.

Rather than relying on a large number of separate dishes, the concept uses a limited but versatile set of ingredients drawn from Levantine and global flavor influences — creating a menu that feels familiar, flexible, and distinctive.

The concept is designed for everyday use, serving customers who want a fast, satisfying lunch they can return to multiple times per week — making it especially well suited to professional lunch environments such as KHBP.

01
Build-Your-Own Bowls
Guests choose their base, protein, sauces, and toppings in a bowl format.
02
Build-Your-Own Wraps
The same build process available in wrap form using saj bread.
03
Signature Combinations
Pre-designed stacks for faster ordering during peak periods.
04
Fast Assembly-Line Service
A structured four-step service line optimised for speed and consistency.
02 Why KHBP

Why
KHBP

King Hussein Business Park is a high-density professional environment with a built-in daily food audience. STAX is designed specifically for that demand.

STAX brand environment
01
Concentrated Daily AudienceProfessionals, university students, and gym-goers — all within one destination, every day.
02
Built for Fast Lunch DecisionsCustomers are not looking for occasional dining. They want reliable meals that fit naturally into a daily routine.
03
Consistent Quality at VolumeA streamlined operating model delivers the same experience across every order, every day.
04
Compact Container FormatDesigned to operate efficiently within the KHBP Food Market's physical footprint.
05
Peak Lunch OptimizedService model built around the 11AM–2PM window — the highest commercial opportunity at KHBP.
03 Format & Menu Direction

Four Steps.
One Stack.

STAX operates through a simple, structured build-your-own system — drawing on globally proven fast-casual formats such as Chipotle and Cava, adapted to a more locally relevant flavor direction.

STAX bowl format
Format · 01 The Bowl
STAX wrap format
Format · 02 The Wrap
01
Step One
Base
Pick one grain or wrap base. The foundation of the build.
02
Step Two
Protein
Pick one freshly grilled protein. The core of the meal.
03
Step Three
Sauce
Pick two house-made sauces. The defining flavor signature.
04
Step Four
Toppings
Pick three fresh picks. Texture, brightness, contrast.
Menu Philosophy

The STAX menu is built around a controlled component system. Rather than relying on a large number of separate dishes, the concept uses a limited but versatile set of ingredients that can be combined in different ways. House-made sauces play an important role in the identity of the concept.

  • Operational efficiency across all service periods
  • Cross-utilization of ingredients reduces waste
  • Faster execution during peak lunch rush
  • Consistency in quality and portioning every order
  • A menu that encourages repeat visits without feeling repetitive
05 Signature Stacks

Signature
Stacks

Pre-designed Signature Stacks to support speed and simplify ordering. Designed to reduce ordering friction during peak lunch hours.

Signature · 01
Stack 01
The Classic
  • Smoked Rice
  • Herb-Grilled Chicken
  • Tahini + Garlic Toum
  • Fresh Toppings
Signature · 02
Stack 02
Peri Bowl
  • Seasoned Rice
  • Peri-Peri Chicken
  • STAX Sauce
  • Warm Toppings
Signature · 03
Stack 03
Tikka Stack
  • Freekeh
  • Tikka Chicken
  • Dynamite
  • Bold Fresh Toppings
Signature · 04
Stack 04
Steak Stack
  • Smoked Rice
  • Grilled Steak
  • Yogurt Mint
  • Grilled Vegetables
06 Brand Identity & Experience

Dark.
Urban.
Street-Led.

STAX is positioned as a dark, urban, street-food concept with a strong visual identity designed to stand out within the KHBP Food Market. The brand is intended to feel raw, confident, and modern.

The physical expression of the concept is centered around a matte black container, neon Arabic signage, and a design language that feels minimal, bold, and industrial. STAX should feel sharp without feeling cold.

STAX Is
Dark Urban Street-Led Raw Confident Modern Warm Bold
STAX Is Not
Corporate Cute Touristic Themed Over-designed
Brand References
Fuel Food Truck Happea's Sumac Co.

The Food Market is not only selecting food vendors — it is also shaping the visual and cultural quality of the destination. STAX is designed to contribute a brand presence that feels contemporary, high-character, and aligned with the kind of market experience KHBP is building.

STAX interior neon identity
STAX
07 Customer Experience

Fast.
Easy.
Consistent.

STAX is designed to make lunch feel fast, easy, and consistently satisfying — built for customers who want quality, speed, and control within a short window of time.

The experience is not built around occasional visits. It is designed to become part of a customer's regular lunch routine.

→
Fast ordering — clear visual ingredient line lets customers decide in seconds
→
Easy customization — structured build process keeps decisions simple and fast
→
Signature combinations for speed — reduces friction during peak hours
→
Suitable for short lunch breaks — built for the KHBP work environment rhythm
→
Modern, repeatable meal experience — strong everyday appeal, not occasional dining
Live · In Motion
STAX — The Guest Journey
08 Operations & Service Model

Operations &
Service Model

A practical assembly-line workflow that supports speed, consistency, and high order volume within a compact operating footprint. Target service speed: 2–3 minutes per order under normal peak-hour conditions.

01
Assembly-Line Workflow
The service line moves customers through base, protein, sauce, and toppings — maintaining portion control while keeping service fast and intuitive.
02
Compact Container Optimized
Equipment, prep, holding, and service are all designed to work within a limited footprint without compromising the customer experience.
03
High-Throughput Peak Ready
Target service speed of 2–3 minutes per order. Walk-in as primary channel. Delivery support through Talabat and Careem extends reach beyond walk-in traffic.
Sales Channels
Primary Walk-In
Delivery Talabat
Delivery Careem
Direct · Near Term WhatsApp
Direct · Near Term Website
Direct · Later Phase Mobile App
09 Operating Hours

Operating
Hours

Aligned with the working rhythm of KHBP. Primary focus on the weekday lunch rush — the most commercially relevant window.

Sun–Thu
7:30 AM — 10:00 PM
Saturday
9:00 AM — 10:00 PM
Friday
Closed
Peak Service Window · Primary Focus
11:00 AM
— 2:00 PM

The lunch rush represents the primary revenue period. Evening trade and delivery extend reach beyond this peak window.

Operating Structure

Although STAX will trade across a broader daily window, the concept is designed primarily around weekday lunch demand. Evening trading supports additional sales while direct ordering and delivery channels extend access.

10 Market Fit & Competitive Distinction

Market Fit &
Distinction

STAX introduces a format not currently represented at the Food Market — bringing build-your-own customization to a daily lunch audience that no existing vendor is currently serving.

Trait 01
Customizable
Customers build a meal around their own preferences with control over every component.
Trait 02
Assembly-Line
Designed for speed, control, and consistency across every single order.
Trait 03
Bowl & Wrap
Portable, practical, and suitable for lunch — sit-in and grab-and-go.
Trait 04
Sauce-Led
Strong flavor identity through house-made sauces unique to the brand.
Trait 05
Daily Lunch
Built for repeat visits rather than occasional consumption.
STAX offers a format that is operationally efficient, commercially relevant, and clearly positioned within the everyday lunch needs of the KHBP site.
11 Implementation Timeline

From Approval
To Launch

A clear and practical launch sequence designed to move from concept approval to operational readiness in a focused timeframe.

Phase 01
Approval
April — May 2026
  • Proposal submission and KHBP approval
  • Concept and menu direction confirmed
Phase 02
Build-Out
May 2026
  • Interior fit-out and equipment installation
  • Signage and neon production
  • Utility connections completed
Phase 03
Launch
June 2026
  • Final operational checks
  • Staff onboarding and workflow preparation
  • Soft opening aligned with KHBP Food Market launch
12 Execution Readiness

Execution
Readiness

STAX is structured as a practical container-based concept with a clear understanding of what is provided by KHBP and what must be delivered by the operator.

Provided by KHBP
Container Unit

The container unit is provided by KHBP, which significantly reduces the initial physical setup burden and allows the project to focus investment on the interior build and operating infrastructure.

  • Reduces startup capital requirements
  • Enables operator to focus investment on fit-out and launch readiness
Delivered by Operator
Launch Readiness

The operator will be responsible for all key elements required to make the unit fully functional and ready for launch.

  • Interior fit-out
  • Kitchen equipment
  • Signage and branding
  • Utility connections (pending final confirmation)
  • Commercial registration upon approval

STAX is not presented as an early-stage idea alone. It is being developed as a launch-ready concept with a defined format, a clear operating model, and a practical understanding of the next steps required to open successfully within KHBP.

13 Financial Snapshot

Financial
Snapshot

A lunch-driven fast-casual concept with a pricing structure and operating model intended to support repeat weekday demand.

01
Repeat Lunch Ticket
Indicative ticket designed for everyday lunch purchase. Accessible enough for repeat visits while supporting healthy menu economics.
02
Weekday-Led Revenue
Revenue logic built primarily around weekday lunch volume — the strongest commercial driver of the business.
03
Repeat Customer Model
Customization and menu variety support frequent visits without requiring a large or operationally complex menu.
04
Controlled Food Cost
Controlled menu means better cross-utilization, simpler prep, clearer portioning, and more efficient inventory management.
05
Container by KHBP
Container unit provided by KHBP reduces startup capital requirements — operator investment focused on fit-out and launch.

Additional revenue is supported through signature combinations, drinks, sides, add-ons, and delivery and direct digital ordering outside the core walk-in peak. A key commercial strength is the concept's suitability for repeat customer behavior within a controlled, versatile menu structure.

14 / Closing Statement

STAX
Is Ready
To Move.

STAX is designed to be a strong fit for KHBP — a concept that responds directly to the site's need for fast, repeatable, high-quality lunch. By combining speed, customization, and a confident brand presence, STAX is positioned to add both functional value and brand energy to the overall KHBP experience.

The concept is designed to be operationally efficient in a compact container format while also being visually distinctive within the market environment. With a defined concept, a structured operating model, and a clear path to execution, STAX is ready to move forward upon approval.

Prepared by Omar Jebril
Date April 2026
Location Amman, Jordan
Submitted to KHBP Food Market